Wednesday, July 31, 2019

Guests of the Sheik

Ethnocentrism: The Cultural Differences between Western and Middle Eastern Cultures Through its ethnocentric tales and family based beliefs, Elizabeth Warnock Fernea’s Guests of the Sheik suggests that to find the true representation of Islamic culture, one must leave ethnocentrism behind. Not only will we discuss ethnocentrism and the cultural differences between Western and Middle Eastern societies, we will also take a look at the women of El Nahra and family within the differing societies. Fernea entered El Nahra naive to the culture.However, was an innocent bystander, she became indignant because of the reference of wearing the abayah, â€Å" because she viewed the â€Å"abayah† as not being a part of her culture and did not have to wear it, â€Å"Why should I have to wear that ugly thing–it’s not my custom† (1965: 5). However, through her stay in the small Iraqi village, she gained cultural insight to be passed on about not only El Nahra, but to all foreign culture. As Elizabeth entered the Sheik’s village, she was viewed with a critical eye, â€Å"It seemed to me that many times the women were talking about me, and not in a particularly friendly manner† (1965: 70).The women of El Nahra could not understand why Elizabeth was not with her entire family, and why it was just her and her husband Bob: â€Å"Where is your mother? Kulthma asked. I told her she was in America far away, and when Selma repeated this in a better accent, the women clucked in sympathy. Poor girl, they said. Poor child. To be alone without any of one’s womenfolk was clearly the greatest disaster which could befall any girl† (1965:36). The women did not recognize her American lifestyle as accurate.This is not only ethnocentrism on the part of the El Nahran women because of their belief system that you are suppose to have your parents living with you or near you but American’s do not see this as a bad thing to live far from ones parents. Conversely, Elizabeth–BJ or Beeja, as named by the village and Bob did not view the El Nahra lifestyle as particularly proper either. They were viewing each other through their own cultural lenses. However, through their constant interaction, both sides began to recognize some benefits each culture possessed.It takes time when you are immersed in a particular community to understand the cultural ethos and eventually the community as a whole. Through Elizabeth Fernea’s ethnography on Iraq’s El Nahra village, we learn that all cultures have unique and equally important aspects. In El Nahra, for example, the cultural ethos is family honor. The actions of the community are based on the solid family bonds that exist throughout. However, individualism drives the majority of America. Our actions seem to be a direct result of the cultural ethos.In this, lied much of the uncertainty between Bob, BJ and the El Nahran people. In America, we spend a grea t deal of the time away from home and our families and completing tasks that will further the success of the individual. Generally, Americans are willing to sacrifice a lot of their family solidity for individual success. A sacrifice of this magnitude would be unheard of in a community such as El Nahra. Their relationships, both marriage and friendship are based on their family, and no one seems to know any other lifestyle. Marriages in El Nahra were, for the large majority, predetermined.This tradition in America would be strongly questioned and completely disregarded, based on the cultural ethos of individualism. Americans put a large emphasis on courting their own spouse. However, based on El Nahra’s cultural ethos of family honor, the people trusted their family unit to make quality choices for them. Obviously, from an American perspective, a women’s freedom of choice in this facet of El Nahran culture is lacking. However, viewing marriage cross-culturally, their p riorities as a tribe and culture are different and we cannot view them through American eyes.We should understand that family is the most important feature of each of their lives, and the preservation of the family line is of the utmost priority to them. In El Nahra, it may have seemed to Beeja that women have no power in their society. However, power may have multiple meanings as one travels from culture to culture. In America, a woman may view power in terms being able to obtain and maintain a stable, high-paying job on her own. We may also view a woman of no power as one without a job, simply satisfied being a common housewife. However, in El Nahra, as Beeja finds out, the women have more power as housewives.Their power comes from their ability to please their husband, and it is known, who were the preferred wives. As a favored wife, bearing children gives the woman power in her community amongst both women and men. â€Å"A typical well-respected wife would have served and respe cted her husband, worked hard, kept herself beautiful for him, made him laugh, and of course borne him sons (1965:169). They also obtain their power and respect from their capability to do what American women may consider to be menial chores. Preparation of meals and the cleanliness of ones home are essential to how a woman is viewed in El Nahra.When the sheik visited BJ and Bob’s home, BJ experienced this concept of power first hand. To make a good impression and understand the customs better, she had her servant Mohammed helped with Sheik Hamid’s feast. â€Å"Then Mohammed and I dished up the food, the chicken, the kebab, the meat dishes, the vegetables and salad and yogurt†, (1965:96). â€Å"We piled the platters, twelve of them, onto the tray. Mohammed mopped his brow, readjusted his headdress, then lifted the heavy, steaming tray to his shoulder and set out for the other room†, (1965:97).These feasts are very imperative to the reputation of a woman i n El Nahra. There are benefits to being a woman in El Nahra. Many women in American communities do not have the opportunity to experience the support and close bond between other women in their community. In America, it is hard for women to find enough time to spend with other women in the same manner as the women of El Nahra. The lifestyle is slower paced, and the importance is more on relationships instead of money and individualism, as in America. These close groups of women are a result of purdah, the veiling and seclusion of women. They say an uncovered woman is an immoral woman,† Bob explained, â€Å"and the tribesmen ask why a woman should want to show herself to anyone but her husband†, (1965:6). Predictably, Americans would perceive this behavior as degrading, while El Nahran women identify with it as a part of life. El Nahran women do not view it as degrading; rather, from BJ’s many interactions with the women of the community, they recognize it makes t hem stronger. The time they spend together is precious. They all gather together in a seemingly jovial atmosphere.Most American women never get to experience that kind of bonding with such a large group of women. Granted, American women some times gather for tea parties to catch up with each others lives, but the women of El Nahra are in constant daily contact, and already know each others lives inside and out. The bonds that the women make are unique outlooks of El Nahran culture that make it equally as important as any other culture in the world. El Nahran women have many unique and important aspects of culture, which contribute to a healthy lifestyle.These aspects are unique to their village and create a positive environment for them to live. However, members of foreign cultures may disagree. At that point, people must understand that cultures can be equally as productive and beneficial no matter the means they use to achieve their particular goals. Elizabeth Fernea conducted her self as a respectful and somewhat open individual within the Iraqi community, she accepted the change of culture in which she was not accustomed and experienced the concept of Iraqi culture.I believe Elizabeth started out with strong ethnocentric views: â€Å"Thus, although I balked at wearing an all-enveloping black abayah, I had elected to live like the women of El Nahra-in relative seclusion behind walls, not meeting or mixing with me† (1965:5), but left with a more opened mind and respect for different cultures, especially the Middle East culture: â€Å"when I came to Selma, heavy and clumsy with the child she was carrying, she smiled politely in a set way and then as I smiled back, her face changed and she threw her arms around me and cried aloud.At this my own reserve broke and I found myself weeping, passing from one abayah-clad figure to another in a welter of embraces and tears†, â€Å"they were bidding me goodbye† (1965:331). This shows how Elizabeth s tarted ethnocentric coming to El Nahra, but her interactions with the women of El Nahra mad her more culturally relative to the Iraqi culture of El Nahra. Guests of the Sheik Ethnocentrism: The Cultural Differences between Western and Middle Eastern Cultures Through its ethnocentric tales and family based beliefs, Elizabeth Warnock Fernea’s Guests of the Sheik suggests that to find the true representation of Islamic culture, one must leave ethnocentrism behind. Not only will we discuss ethnocentrism and the cultural differences between Western and Middle Eastern societies, we will also take a look at the women of El Nahra and family within the differing societies. Fernea entered El Nahra naive to the culture.However, was an innocent bystander, she became indignant because of the reference of wearing the abayah, â€Å" because she viewed the â€Å"abayah† as not being a part of her culture and did not have to wear it, â€Å"Why should I have to wear that ugly thing–it’s not my custom† (1965: 5). However, through her stay in the small Iraqi village, she gained cultural insight to be passed on about not only El Nahra, but to all foreign culture. As Elizabeth entered the Sheik’s village, she was viewed with a critical eye, â€Å"It seemed to me that many times the women were talking about me, and not in a particularly friendly manner† (1965: 70).The women of El Nahra could not understand why Elizabeth was not with her entire family, and why it was just her and her husband Bob: â€Å"Where is your mother? Kulthma asked. I told her she was in America far away, and when Selma repeated this in a better accent, the women clucked in sympathy. Poor girl, they said. Poor child. To be alone without any of one’s womenfolk was clearly the greatest disaster which could befall any girl† (1965:36). The women did not recognize her American lifestyle as accurate.This is not only ethnocentrism on the part of the El Nahran women because of their belief system that you are suppose to have your parents living with you or near you but American’s do not see this as a bad thing to live far from ones parents. Conversely, Elizabeth–BJ or Beeja, as named by the village and Bob did not view the El Nahra lifestyle as particularly proper either. They were viewing each other through their own cultural lenses. However, through their constant interaction, both sides began to recognize some benefits each culture possessed.It takes time when you are immersed in a particular community to understand the cultural ethos and eventually the community as a whole. Through Elizabeth Fernea’s ethnography on Iraq’s El Nahra village, we learn that all cultures have unique and equally important aspects. In El Nahra, for example, the cultural ethos is family honor. The actions of the community are based on the solid family bonds that exist throughout. However, individualism drives the majority of America. Our actions seem to be a direct result of the cultural ethos.In this, lied much of the uncertainty between Bob, BJ and the El Nahran people. In America, we spend a grea t deal of the time away from home and our families and completing tasks that will further the success of the individual. Generally, Americans are willing to sacrifice a lot of their family solidity for individual success. A sacrifice of this magnitude would be unheard of in a community such as El Nahra. Their relationships, both marriage and friendship are based on their family, and no one seems to know any other lifestyle. Marriages in El Nahra were, for the large majority, predetermined.This tradition in America would be strongly questioned and completely disregarded, based on the cultural ethos of individualism. Americans put a large emphasis on courting their own spouse. However, based on El Nahra’s cultural ethos of family honor, the people trusted their family unit to make quality choices for them. Obviously, from an American perspective, a women’s freedom of choice in this facet of El Nahran culture is lacking. However, viewing marriage cross-culturally, their p riorities as a tribe and culture are different and we cannot view them through American eyes.We should understand that family is the most important feature of each of their lives, and the preservation of the family line is of the utmost priority to them. In El Nahra, it may have seemed to Beeja that women have no power in their society. However, power may have multiple meanings as one travels from culture to culture. In America, a woman may view power in terms being able to obtain and maintain a stable, high-paying job on her own. We may also view a woman of no power as one without a job, simply satisfied being a common housewife. However, in El Nahra, as Beeja finds out, the women have more power as housewives.Their power comes from their ability to please their husband, and it is known, who were the preferred wives. As a favored wife, bearing children gives the woman power in her community amongst both women and men. â€Å"A typical well-respected wife would have served and respe cted her husband, worked hard, kept herself beautiful for him, made him laugh, and of course borne him sons (1965:169). They also obtain their power and respect from their capability to do what American women may consider to be menial chores. Preparation of meals and the cleanliness of ones home are essential to how a woman is viewed in El Nahra.When the sheik visited BJ and Bob’s home, BJ experienced this concept of power first hand. To make a good impression and understand the customs better, she had her servant Mohammed helped with Sheik Hamid’s feast. â€Å"Then Mohammed and I dished up the food, the chicken, the kebab, the meat dishes, the vegetables and salad and yogurt†, (1965:96). â€Å"We piled the platters, twelve of them, onto the tray. Mohammed mopped his brow, readjusted his headdress, then lifted the heavy, steaming tray to his shoulder and set out for the other room†, (1965:97).These feasts are very imperative to the reputation of a woman i n El Nahra. There are benefits to being a woman in El Nahra. Many women in American communities do not have the opportunity to experience the support and close bond between other women in their community. In America, it is hard for women to find enough time to spend with other women in the same manner as the women of El Nahra. The lifestyle is slower paced, and the importance is more on relationships instead of money and individualism, as in America. These close groups of women are a result of purdah, the veiling and seclusion of women. They say an uncovered woman is an immoral woman,† Bob explained, â€Å"and the tribesmen ask why a woman should want to show herself to anyone but her husband†, (1965:6). Predictably, Americans would perceive this behavior as degrading, while El Nahran women identify with it as a part of life. El Nahran women do not view it as degrading; rather, from BJ’s many interactions with the women of the community, they recognize it makes t hem stronger. The time they spend together is precious. They all gather together in a seemingly jovial atmosphere.Most American women never get to experience that kind of bonding with such a large group of women. Granted, American women some times gather for tea parties to catch up with each others lives, but the women of El Nahra are in constant daily contact, and already know each others lives inside and out. The bonds that the women make are unique outlooks of El Nahran culture that make it equally as important as any other culture in the world. El Nahran women have many unique and important aspects of culture, which contribute to a healthy lifestyle.These aspects are unique to their village and create a positive environment for them to live. However, members of foreign cultures may disagree. At that point, people must understand that cultures can be equally as productive and beneficial no matter the means they use to achieve their particular goals. Elizabeth Fernea conducted her self as a respectful and somewhat open individual within the Iraqi community, she accepted the change of culture in which she was not accustomed and experienced the concept of Iraqi culture.I believe Elizabeth started out with strong ethnocentric views: â€Å"Thus, although I balked at wearing an all-enveloping black abayah, I had elected to live like the women of El Nahra-in relative seclusion behind walls, not meeting or mixing with me† (1965:5), but left with a more opened mind and respect for different cultures, especially the Middle East culture: â€Å"when I came to Selma, heavy and clumsy with the child she was carrying, she smiled politely in a set way and then as I smiled back, her face changed and she threw her arms around me and cried aloud.At this my own reserve broke and I found myself weeping, passing from one abayah-clad figure to another in a welter of embraces and tears†, â€Å"they were bidding me goodbye† (1965:331). This shows how Elizabeth s tarted ethnocentric coming to El Nahra, but her interactions with the women of El Nahra mad her more culturally relative to the Iraqi culture of El Nahra.

Essay Social Security

Social Security Issue The current Social Security system should be replaced by a mandatory private pension system. The current system entails workers being forced to give a certain percentage of money out of their pay checks to Social Security. This tax money is used to pay benefits to retired people, disabled people, survivors of workers who have died, and dependents of beneficiaries (SSA). To most, this system sounds unfair because workers put in hours of labor for a paycheck that religiously has money taken out for someone else’s retirement, disability, etc. however, people for this system believe this benefits everyone because workers are not in control of their own specific retirement fund so poor decisions cannot be made. In reality, people should be able to control the fate of their own retirement funds because they can decide when the money is necessary, which can be done by making the change to a private pension system. The current Social Security system creates a lot of concern because of the accelerating demographic factors (NCPA). Life expectancy is increasing faster than expected — in 1940, a 65-year-old man could expect to live another 12 years, today it's 15 years; the fertility rate is falling faster than expected — from 3. 6 children for a typical woman of child-bearing age in 1960 to just two today; and the elderly portion of the population is expected to rise from 12 percent today to 20 percent by 2050 — increasing the number of retirees from 34 million to 80 million† (NCPA).The decreasing working population combined with the rising elderly population means the number of elderly people needing benefits will be greater than the number of working people providing the money for those benefits (NCPA). Because of these statistics, the favor for a private pension system is growing so workers can save their taxes for their individual retirements.With a private pension system as opposed to the current, honored system , the working class has more control over their retirement funds because for one, they would be earning the money for themselves, and two, the money would be in a private account for them. With the money accumulating in a private account, it is not exposed to risk. â€Å"These federally regulated personal accounts would allow individuals to invest only in diversified, approved utual funds and not in single stocks or highly volatile stocks† (Procon). In addition to its added personal safety, a private system would help the economy. â€Å"Privatizing Social Security into individual investment accounts would boost economic growth by injecting money back into America's failing financial system† (Procon). With the economic growth this would cause, there could be a possible decrease in unemployment rates, pulling the economy out of the current recession.In conclusion, the switch from the current Social Security system to a mandatory private pension system is ideal not only f or the working class, but also for the environment. Even with the criticism that a private pension system would tempt workers to make poor decisions with their retirement funds, people should have control over the money they make and be able to determine their own fate. Working for a paycheck that loses a percentage of its total to be given to the current retirees, the disabled, etc. s unfair and will discourage the working class. A private pension system that will actually save an individual’s own money will be more motivating to work towards and will better prepare him or her for their elderly years. Works Cited NCPA. â€Å"Social Security Problems Accelerating. † NCPA. org. National Center for Policy Analysis, 2012. Web. 18 Mar. 2012. . Procon. â€Å"Privatize Social Security. † Procon. org. Procon, 13 Mar. 2012. Web. 18 Mar. 2012. . SSA. â€Å"Social Security. † Ssa. gov. Social Security Administration, Mar. 2012. Web. 18 Mar. 2012. .

Tuesday, July 30, 2019

Dirty, Pretty Things

The movie Dirty Pretty Things was directed by Stephen Frears.   He directed films like Hero and the award-winning High Fidelity.   The movie stars Chiwetel Ejiofor as Okwe and Audrey Tautou as Senay who are the two main characters of the film.   The story begins with Okwe as a cab driving looking for passengers in the airport.   After the end of his shift as cab driver, the story reveals that he has a second job at the front desk of the Baltic Hotel as a receptionist. In the Baltic Hotel, viewers are introduced to the rest of the cast.   Senay is a young Turkish Muslim woman working as a cleaning lady.   Other key players are Ivan, the hotel’s greeter, Seà ±or â€Å"Sneaky† Juan, the hotel operator, and Juliette, a prostitute.   In between Okwe’s 2 jobs, he regularly meets with Guo Yi, a legal immigrant working at a mortuary and his friend. The film is about Okwe and emigrant workers trying to survive in life in London.   In Britain’s beautiful city, they are the invisible people that do what must be done in order to keep the city running.   They are the ones that drive, clean, and prostitute themselves for a city that fails to acknowledge their presence.   In surviving, they labor and work hard but they are not recognized as legal citizens.   Gui Yi expresses this when he tells Okwe, â€Å"you are illegal†¦ you have nothing†¦ you are nothing.† Because they have no identity, there is also an element of abuse.   Senay was forced to leave her job at the Baltic Hotel because of the Immigration Enforcement Directive.   They were investigating her because she is not supposed to be employed or receive any rent for a period of 6 months.   In fleeing, she gets a job in a sweatshop making clothes.   Her boss finds out that Immigration Enforcement was after her and decided to blackmail her into performing sexual favors. The story is also about secrets hidden away to keep a faà §ade of beauty and to make it seem like nothing is wrong.   Okwe finds in the lavatory of hotel room 510 a human heart.   Unknowingly, he has stumbled into a dark secret that the hotel operator Sneaky is hiding.   The hotel operator preys on immigrants, getting them to sell their kidneys for a passport – an identity.   In return, Sneaky gets  £10,000, profiting from desperate people who will face death just to finally have an identity. Sneaky also manages to uncover Okwe’s dark past.   Okwe was a Nigerian doctor charged with murdering his wife and is now in London after fleeing from his home country to escape prosecution.   Sneaky offered Okwe a job as the person to perform the operations so that human hearts from dead migrants no longer find their way into lavatories.   The story plays out and Okwe finally agrees to perform the operation on Senay.   But Okwe and Senay conspired instead to drug Sneaky and perform the operation on him instead and sold his kidney. After selling Sneaky’s kidney, the 2 main characters finally had enough money to escape.   The movie was also about running and hiding, as migrant workers without legal identities are forced to escape from one authority to the next.   With enough money, Senay flies to her cousin in New York and Okwe returns home to his daughter Valerie in Nigeria.   With the money the running was finally over for Okwe and Senay and their parting at London’s airport is symbolic.   For Senay, she finally got an identity, leaving behind â€Å"Senay† and becoming â€Å"Isabella†.   For Okwe, he finally faced his fear of persecution to go back to Nigeria and his daughter, Valerie. I recommend the film for anyone who appreciates films that depict genuine stories, away from the fantasies that a lot of films today offer.   Dirty Pretty Things shows a great, beautiful city like London from the perspective of regular people with everything to gain and a great deal to hide. Stephen Frears successfully presents viewers with a taste of the hardship that invisible people undergo just to survive.

Monday, July 29, 2019

Edit essay 1 Example | Topics and Well Written Essays - 500 words

Edit 1 - Essay Example Since childhood my parents taught me to treat needy people with respect and to always thank god for the blessing I have and not to lust for what other people have. They even taught me to work hard to reach my goals without violating any law or other individual’s position. I always wanted to become a lawyer so I can have both the law and the power in hand to protect human rights and help improving their life positively whenever possible. I was not able to achieve my dream because laws in the United States are different than the laws in United Arab Emiratis. Due to this I decided to study International Studies and focus on both global security and human rights in the Middle East. There are only a few specialists that focus on human rights in the Middle East. This encouraged me to become attached with learning more about human rights in different region in order to become an expert and compare and contrast between laws governing human rights in different nations. This will help me in my career to introduce new ideas about human rights and I will be able to help to decrease the conflict taking place in Middle East. This will even enable me to teach others about human rights and its importance. It will even help me promote that Islam and Quran is based on justice and protecting other rights. I was a part of the Introduction to human rights course during spring semester of 2014. This increased my awareness on the issues of Immigration and refuges in the U.S, human trafficking, gay rights, minority rights, race, human identity, religious identity and many other human rights issues. One of the topics that attracted me was the rights of the disabled. I believe that the most difficult idea for humans to understand is the cultural differences between individuals and the role it plays in governing human rights. I even realized that it’s hard to agree on one human right document that promotes similar rights, especially that traditions, culture and religion

Sunday, July 28, 2019

Canthaxanthin in salmon (additive) Research Paper

Canthaxanthin in salmon (additive) - Research Paper Example The food coloring has had a fair share of controversy. To some of the people the coloring material is not warranted since it makes the feeds assume an artificial outlook. The approval of the food has been made such that it can be both added to the foods taken by the animals as well as the rest of the foods that people take. The oral intake of the additive leads to the deposition of the chemical in the liver and the skin of the salmon and other animals that take the feeds made from the additive. However, even if the deposition of the additive takes place in the tissues mentioned above, it is practical to consider the flesh of the organisms as another potential area for the deposition of the material. The additive is a major component of the residues that are present in the target tissues of the salmon. This is a residue of concern, and the rest of the residues are not important (Ricardo-Campbell, 1974). The approach used in the testing of the residues is the focus on the Trans isomer of the component. The scientific committee of food in the European Union made an assessment on the effects of Canthaxanthin in 1983, 1989 and 1990. The committee continued to make recommendations for the reduction of the quantities in the foods that come from animals that take the feeds that have products. The scientific committee on food concluded in 1997 that the lowest level that the additive could be allowed in animal feeds ought to result in effects lower than 0.25mg/kg bw/ day (Ruse & Castle, 2002). However, the recommendations were made with the view that the chances were not pathologically significant. The levels were also not indicative of the damage that they would have on the human retina functionality. However, the proposals were made in consideration of the safety levels that society would have to attain. The test was conducted in

Saturday, July 27, 2019

War crime & crimes of aggression in international Essay

War crime & crimes of aggression in international - Essay Example Sometimes an enemy is dodged by waving a flag and then they are attacked, this also comes under war law violation. However, if an enemy is being deployed with the help of a parachute, then attacking them will not mean it is a war crime. However this rule is critical because in some areas it is not allowed to attack an enemy if they are being deployed from a damaged airplane. They cannot be attacked even if they have landed and are willing to surrender (ICRC, n.p, 1993)2. Genocide and mass murder also come under war crimes. If prisoners and civilians are ill treated then this is also considered as a violation of international war law. This ill treatment can also come under the crime against humanity. As the Nuremberg Trials and Tokyo trials, were held under the international humanitarian laws, there fore these have a significant impact on the war laws. "Wilful killing, torture or inhuman treatment, including... wilfully causing great suffering or serious injury to body or health, unlawful deportation or transfer or unlawful confinement of a protected person, compelling a protected person to serve in the forces of a hostile power, or wilfully depriving a protected person of the rights of fair and regular trial, ...taking of hostages and extensive destruction and appropriation of property, not justified by military necessity and carried out unlawfully and wantonly" (ICRC, n.p, 2005)3. It was after the World War... .taking of hostages and extensive destruction and appropriation of property, not justified by military necessity and carried out unlawfully and wantonly" (ICRC, n.p, 2005)3. It was after the World War II that people realized there should be some form of law that should stop violations against human rights. During the World War II the Nazis killed millions of people just because they were Jews. These people were killed very brutally. The Japanese also mistreated the prisoners during the Second World War. In 1945 and 1946 trials were held which lead to the execution of Nazi leaders. Several Japanese Commanders were also hanged in 1946 and 1948. The reasons for these trials were the war crimes these people did during the war (Smith, 1, n.d)4. Formerly, the international war laws addressed only the war crimes in an international conflict. Today an internal armed conflict can also have war crimes. The international human rights regime has changed over the last decade. Today, if anyone commits a war crime, even if it is a minor armed conflict within the country, the person can be subjected to a trial. Though war crimes have always existed yet formal war crime rules and regulations were established after the Second World War. Perfidy was one common and expected war crime for centuries. In 1899 and 1907, during The Hague Conventions, many rules and regulations were made clear. The Nuremberg Trials gave a new concept to war rules. It was published on August 8, 1945 in London. This has further clarified other forms of crimes done in a war (White, n.p. 2007)5. According to Article 22 of the Hague IV, "The right of belligerents to adopt means of

Friday, July 26, 2019

Hewlett Packard Case Study Example | Topics and Well Written Essays - 2750 words

Hewlett Packard - Case Study Example This report pertains to the current business position of Hewlett Packard (HP),its current business problems and the way ahead for this business organisation.My first impression at the outset of ESS (E-Services Solution)group is to point out that this venture may be a successful at the outset given the period 1999 until 2000 but it has all the ingredients of becoming a victim of its own success and potentially damaging the work culture of HP with the so called aim of "infecting" the entire spirit.I would reach such a bleak conclusion for many reasons which I will discuss below but the pith and substance of my analysis as a management consultant is that "small is beautiful" but once it gets large it becomes ugly. And this is true for HP's future if the ESS is allowed to grown into its organizational management culture.At the outset of the case study we are made aware that in 1999 alone through the efforts of the ESS ,HP has achieved the status as a leading manufacturer of computer prod ucts, including printers, servers, workstations, and personal computers and is generating a revenue of $42.4 billion and net income of $3.1 billion.It has over 80,000 employees worldwide and a strong local presence in Silicon Valley and the Bay Area. The problems of HP and the role of ESS.The case study has given us a bird's eyes view of the historical problems with the management strategy of HP as follows. 1. In 1939 Bill Hewlett and Dave Packard, found HP and were an instant success with the and wanted to pursue theirs own unique way of doing business: "The HP Way." The evolution of the HP Way began early. Even though their decentralized management style was a success in the earlier dealing and by 1957 Hewlett and Packard had their own corporate objectives, underling the "The HP Way" through management strategies like Management By Wandering Around, Management By Objectives, and the Open Door Policy inspired later additions, including Open Communication and Total Quality Control .These practices cannot be seen anywhere today and later on the conservative attitude of HP with in a decentralized company and was more product oriented than customer oriented. 2. So far another reason HP has suffered is its insider hiring.Although Young and Platt were good leaders and displayed some good leadership qualities.However by 1998 HP was facing low stock prices and a lot of criticism pertaining to having missed the Internet market.There were other problems likecomplexity, and a loss of accountability and there was an over all lack of focus on the HRM issues. 3.

Market for Condoms Thesis Example | Topics and Well Written Essays - 4750 words

Market for Condoms - Thesis Example Like every other European country, Belgian population has a deep concern about having a safe sex. They do not want to plunge in the Sexually Transmitted Diseases (STD’s) or to end up being a patient of HIV/AIDS. With this increased concern, there has been an increase in the condom market. There has been an increased awareness amongst the Belgians regarding the use of condoms to have a safe sex. Not only the locales but also the immigrants are exposed to STD’s and HIV. Awareness about condom use is also created amongst these people who are not so aware about it before (PARKER, P. M. 2006; FOX, M. P. 2000; COLLIER, A. 2007) Belgium is a very liberal country. It is the 2nd country in the world to legalize the same-sex marriages. It has given equal rights to the lesbians, gays and bisexuals. The use of condoms in Belgium is very common. Currently, in the year 2011, it has a total population of 10,431,477 (Population Labs 2011) 66.3% of the Belgian population comprises of males and females who lay within the age bracket of 15 years to 65 years. The sex ratio of 1.02 suggests that there are more males in the population than the females who lay within the age bracket of 15-65 years. And it is under this age bracket where the target market of â€Å"WITH† lies. There are a huge number of gays and lesbians living in Belgium. ... Other important stats that can be of use are the population of Belgium over the several years up till now. The trend of population can help to deduce that with increasing population, it is likely that the number of gays and lesbians have also increased. The following statistical graph will show this trend. After 2003, there has been an increasing trend in the population of Belgium. In 2011 it has the highest population. This leads to a fact that increase in population has given rise to more gays and lesbians and thus the market for condoms has increased. There are more people than before who are condom users. So it is evident that there is a huge market of condoms in Belgium (CIA 2010) Part of this huge market are also the people who have been exposed to HIV infection but have yet not developed the symptoms of AIDS (FORBES 2009) These people also form a large part of the condom users as they want to protect their partners and themselves against this dangerous infection. The following statistical figure will help to determine the people living in Belgium who are carrying the HIV virus. In 2011 the number of people carrying HIV virus have decreased. This may be due to increased precautionary measures taken by the consumers against the STD’s (CIA 2010) There is large market for condoms because they are easy to use than any other contraceptive measure and has no side effects at all. Teenagers also represent a huge chunk of the condom market. Condoms are mostly used by the teenagers as measure to prevent teenage pregnancy rather than a protection measure (HYDE, M. O. 2006) Competition in the condom industry of Belgium is fairly high. There are already well established brands like

Thursday, July 25, 2019

Consumption and Consumer Behaviour Essay Example | Topics and Well Written Essays - 4000 words

Consumption and Consumer Behaviour - Essay Example (Perner n.d.) Researchers in sociology argue that consumption is both a cultural as well as an economic phenomenon; therefore participation in consumer culture is not restricted to those with financial resources to actually purchase goods. The new middle classes, gender, race and youth influence the development of consumer culture. In her seminal work Consumer Culture, Celia Lury argues that consumer culture should be considered as a subset of material culture; that in its current form consumer culture is characterised by 'stylization', following notions of the 'aestheticisation' of everyday life; the ability of subordinate social groups to influence development of consumer culture. This in turn suggests their relative autonomy form dominant structures of economic and social power and to an extent breaks down the distinction between high and low culture, thus levelling or augmenting social change (cited in Bowlby 1997 and Horrocks 1997). The implications of Lury's theses to marketers are obvious. Aesthetics in product presentation are as important as contents. Children, youth and other subordinate groups, which do not form dominant structures of economic and social power, determine or influence consumption. Marketers have data, analytical ability, practical tools and experience to understand consumer behaviour and presumably have the ability to influence it. Yet marketers influencing consumer behaviour on such a scale as to make their company's gigantic successes are an exception rather than the rule, the honourable exceptions being companies like Tesco, Dove, Innocent and iPod. Professor Andrew Ehrenberg observed "that keeping things the same would represent a reasonable success for most promotional campaigns." (Marketing theory2007). On the other hand from a consumer's viewpoint is buying a simple process Is it just that people recognise the need for a product, locate a place to buy it, buy it and consume it According to the post-modern approach, there are a lot of influences that affect the 'simple process'. The experience of Wal-Mart's Latin America operations have important lesson for marketers. The retail chain designed its stores the way they are in the US, with narrow aisles broad parking areas and red, white and blue banners. Latin Americans like wide aisles because they visit super markets with their large families; large parking lots do not appeal to them, as many do not own cars and the banners appeared to them as 'Yankee imperialism'. Consumer's buying behaviour is influenced by cultural, social, personal and psychological factors but in this mix cultural factors dominate. (Kotler 2003, p.183). The following diagram depicts the stimulus-organism-response model of buying behaviour: Model of buyer behaviour- Adapted from Kotler 2003, p. 184 According to Kotler, culture, subculture and social class largely determine the consumer's buying behaviour. (Kotler 2003, p. 183). Culture or civilisation is an individual's highest form of identification with the society. Each culture has within itself - sub-cultures - smaller

Wednesday, July 24, 2019

In the news 1 Assignment Example | Topics and Well Written Essays - 250 words

In the news 1 - Assignment Example Things have taken a new twist when Eduardo Campos was killed when a plane he was in crashed and the former environment minister was confirmed as his successor. Analysis predicts that Marina Silva as well as Rousseff have the same number of votes in the initial round that may result in a subsequent round of votes which may go in her favor. Miss Silva presents her candidature as a manner of fronting political renewal since she is neither a part of the Workers’ Party nor the PSDB which have been dominant in the politics of the country for the last twenty years. She has developed to be a viable alternative since she supports efforts towards change from both sides in Brazil while showing support for the business friendly policies making her win the sympathy of votes from the elite. It is ironic that her support amongst the middle class which has developed in the society in the last ten years is increasing among the Workers’ party administration. This may be happening as a result of people joining the formal job market and beginning to pay taxes which have changed their expectations. The Workers’ Party has lifted many Brazilians out of poverty through increases in minimum wage and school programs that have increased attendance. On the other hand, support dwindled when costs of transport started rising and police violence escalated in relation to the world cup. The approval ratings are rapidly decreasing but showed some improvement in July as a result of the World Cup running

Tuesday, July 23, 2019

Negotiation, Ethics and Effective Leadership Essay

Negotiation, Ethics and Effective Leadership - Essay Example The whole notion of negotiation is built on the ethical quicksand. One study found out that 28% of the negotiators lied about at least one issue during the negotiation procedure. Another study found out that 100% of the negotiators either failed to actively lie or reveal a problem during the negotiation process. Although bald faced lies during negotiations are wrong but concealments, omissions and evasions are very necessary for a negotiation process. Negotiations are often treated as an amoral game where ethical concerns are sidelined for substantive gains (Schneider & Honeyman, 2006, P. 178). Ethically ambiguous tactics are common in negotiation. These are tactics that have more than one connotation regarding what is right and appropriate. Again the use of deception is very common in negotiation. It is driven by variety of individual differences and situational factors. It is also driven by negotiators need to increase his power, availability of tactics that are marginally ethical, opportunities for opportunism, competitive orientation to negotiation and variety of situational factors that makes easier for negotiators to act without any detection. He has made a half hearted attempt to reach out to Iran which has been short lived and has actually reverted to Bush`s administration policy towards Iran. The deception is very clear in the negotiation between Iran and President Obama. Iran has been quite unreceptive to Obamas` peaceful approach although President Mahmoud Ahmadinejad has always told that he is ready for talks with the US President Barrack Obama. Iran has always attempted towards making nuclear enrichment plants inside the mountain base of Iranian Revolutionary Guards near the religious centre of Qum in spite of receiving several warnings from the US President. Global Nuclear Disarmament treaties have often been violated by rough regimes like Iran. Although Iran claims that it complies with its responsibilities under the Nuclear Non Proliferation Tre aty, it has never resorted to peace. Obamas` administration policy contrasts largely from that of Bush in his dealing with Iran. He has made several attempts to engage Iran in negotiations on the nuclear issues rather than just focusing on increasing sanctions on Iran. This approach was not significantly altered in spite of the Iranian dispute in June 12 2009 over its election. However till date Iran has not agreed to implement it agreement of sending most of its enriched uranium to Russia and France for reprocessing. Negotiation skills help an individual in getting what they want from others. The negotiation skills help in achieving the goals of the leader. Military professionals use negotiation skills at the operational and strategic level. It helps them to maintain control over their jurisdiction. They can also use this skill to avert or successfully counter opposition and to negotiate among conflicting interests. It also helps the leaders to exude a sincere belief in the set of goals by engaging others to invest themselves in attaining these goals by forging a consensus on the desirability and vitality o the goals. Moreover Tehran`s support of the Lebanese terrorism in 1980 which involved airline hijacking also proved that Iran was not interested in creating a peaceful situation. In this incident

Monday, July 22, 2019

Roles, responsibilities and relationships in lifelong learning Essay Example for Free

Roles, responsibilities and relationships in lifelong learning Essay Within your role and responsibility as a member of teaching staff you will be expected to follow what is referred to as a Code of Professional Practice (2008). This outlines the key aspects of teaching legislation and the regulatory requirements. It is your duty to maintain professional integrity and uphold the reputation of the professional institute. Identifying the needs of both the institute and of the learners is fundamental. Your scheme of work will demonstrate the integrity and reputation of the institute you represent, whilst also facilitating the needs of the learners. Therefore, it is your responsibility as a member of our teaching staff to meet the professional requirements valued by the institute, and to be accountable for the scheme of work that you teach to the learners. It is your responsibility to behave in a professional manner that does not damage the reputation of the institute. Utilising your Continuing Professional Development (CPD) programme, it is also your responsibility to keep up to date with any new developments within your specialist subject (Specific Legislation), and new teaching practises via the IFL (Generic Legislation). Some key aspects of generic legislation are: Code of Professional Practice (2008) this code was developed by the Institute for Learning (IfL) and covers aspects of: †¢ professional integrity †¢ respect †¢ reasonable care †¢ professional practice †¢ disclosure †¢ responsibility. Children Act (2004) Every Child Matters provided the legal requirements for five key aspects: †¢ be healthy †¢ stay safe †¢ enjoy and achieve †¢ make a positive contribution †¢ achieve economic well-being. Equality act (2010) This brings disability, sex, race and other grounds for discrimination into one legislation. It covers nine key aspects: †¢ age †¢ disability †¢ gender †¢ gender identity †¢ race †¢ religion and belief †¢ sexual orientation †¢ marriage and civil partnership †¢ maternity and pregnancy. Equality in general means that everyone is treated equally and fairly this has been underpinned with appropriate legislation which ensures that this happens both for the teacher and in the learning environment. Diversity takes this all one step further by ensuring that you value the differences between individuals. For example you may have a mixed group of students with differing levels of ability or experience who are aiming to achieve the same qualification but at a different level, you could set different activities or targets for them in order to gain the qualification. The Equality Act 2010 provides rights for people not to be directly discriminated against or harassed because they have an association with a disabled person or are perceived to be disabled. Each learner is an individual who should be treated as an equal and with respect regardless of gender, marital status, sexual orientation, disability, race, nationality, age, religion or circumstance. Within the learning environment there should be codes of practice which ensure staff are aware of the law and how to implement it into their job roles. The laws relating to equal opportunities can be developed into an inclusive strategy as shown by Kandola and Fullerton, Equal OpportunitiesDiversity and Inclusion Concentrates on removing discriminationMaximises learner potential Can be an issue for disadvantaged groupsIs relevant to all learners Relies on positive action by manager and the organisation as a wholeRelies on implementing policies and practices in contest Equality is about the rights of the students to have access to and participate and attend within their chosen learning environment. Inclusive learning is about involving all students, treating them equally and fairly. Some students could feel excluded during the session if their particular needs were not met. Therefore through initial assessment or the induction process any needs could be identified. As a teacher you should try to promote a positive culture of equality of opportunity within the sessions whereby all students can attend, participate and feel safe and valued. My roles and responsibilities in lifelong learning are primarily to have teaching and learning strategies which are appropriate to your specialist area. The first time you meet your learners they will subconsciously make assumptions about you, and it is through your behaviour, verbal (and non-verbal) communication, i. e. body language, that you will correct these assumptions. It is important that you do not make any judgements or assumptions. You must remember to be aware of your gestures, facial expressions etc, as your learners will pick up on these characteristics. Communication is key and most importantly, it is your personality and passion for your subject that will inspire your learners. As learners enter in to the classroom they will look at their surroundings, at the teacher and at each other. To ensure this has a positive effect on the learner you should: †¢Be on time †¢Smile †¢Be welcoming †¢Look clean and presentable †¢Be prepared †¢Look calm and organised and confident †¢Ensure the room is prepared for the learners †¢Friendly introductions. The teaching and learning cycle is so called as it can begin at any stage and keep on going. The role of a teacher will usually follow, †¢Identifying needs – finding out what your organisations, your own and potential students needs are, carrying out initial assessments and agreeing individual learning plans †¢Planning learning – preparing a scheme of work, session plans and teaching and learning materials to ensure you cover the requirements of the syllabus †¢Facilitating learning – teaching and facilitating learning using a variety of approaches †¢Assessing learning – checking your students have gained the necessary skills and knowledge †¢Quality assurance and evaluation obtaining feedback from others, evaluating yourself and the programme in order to make improvements for the future. Students need to know why it is important for them to learn, what they are going to learn and how they will do this. One way to make sure your learners have a positive learning experience is to analyse how learners learn. A teacher who understands what helps a learner learn is a better teacher as they recognise the differences are prepared to alter their teaching to suit those differences this is called differentiation. Kolb proposed a four stage experiential learning cycle by which people understand their experiences and as a result modify their behaviour. Honey and Mumford based their analysis on how people learn on Kolb’s learning cycle. They advocate that people either learn best by either doing something (activist), by thinking back on something (reflector), by investigating ideas and concepts (theorist) or by finding relevance or association (pragmatist). Students should be motivated to learn as their keenness to learn will affect their attention and learning ability. Maslow introduced a Hierarchy of needs in 1954, he felt that objects should be removed that prevent a person from achieving their goals. He argued that there are five needs which represent different levels of motivation which must be met. When students satisfy their needs at one level they should be able to progress to the next. To help student’s motivation you should ensure that the learning environment you create meets your students first level needs. You should try to have a purposeful learning environment where your students feel safe, secure, confident and valued. Teaching and learning strategies will vary according to what you want to get out of the session, the time allowed and what materials and resources are available. In order to ensure that you are meeting individual’s needs you will have to understand learning strategies. These are visual, auditory and kinaesthetic (VAK) learning styles, designed by Honey and Mumford, and based on a theory first established by David Kolb. Honey and Mumford designed a Learning Styles Questionnaire (LSQ) which helps identify learning needs. Examples of Visual learning techniques, use cards, posters, prompt sheets, display tasks on boards, supplement verbal exposition with pictures and diagrams etc. Auditory learning techniques, talk through ideas, ask questions and listen to learners. Kinaesthetic learning techniques, use breaks to get learners moving, locate different activities in different parts of the room, use role play or practical activities etc. You may encounter learners that have a higher sensitivity to kinaesthetic learning, than either visual or auditory. The LSQ is recommended if you are to successfully identify the learning needs of your students, and design a scheme of work that differentiates each individual effectively. Within the learning environment it is important to promote appropriate behaviour and respect for others. Setting ground rules is a highly effective method. If you include everyone from the beginning in setting the ground rules (via an icebreaker) they will feel more involved and will be more likely to adhere to them. For example, if you simply told your learners how to behave they may oppose it. If however you initiate an open discussion, your conclusive material will be more effective as the learners will take ownership of the rules they have set. At the forefront of every session should be a beginning, a middle and an end, this structure will ensure that you have an organised approach to teaching and learning. This will help to organise the learners and also help with classroom atmosphere. An initial or diagnostic assessment is a formal way of ascertaining you student’s prior skills or knowledge of the subject to be taken and whether they have any specific needs. Diagnostic tests can also be taken to diagnose information with regards to literacy, language and computer skills. The information gained from these can help to plan sessions to meet any individual needs or to arrange further training or support if necessary. Initial assessment will allow for, †¢Differentiation and individual requirements to be met †¢Ensure students are on the right programme level †¢Ensure the student knows what is expected of them †¢Identify an appropriate pace at which each student will progress. †¢Identify any information which needs to be shared with colleagues †¢Identify additional support needs †¢Identify learning styles †¢Identify transferable skills The results can help with individual learning plans (ILP’s) or action plans with your students, ensuring they are on the right level. Within the learning environment you will have professional boundaries within which to work and it is important not to overstep these by becoming too personal with your students. Boundaries are about knowing where your role as a teacher stops and working effectively within the limits of that role. You need to be in control, fair and ethical with all your students and not show any favouritism towards any particular students, for example by giving one student more support than the others. You may not want to take your break with students or join their social networking sites as you could overstep the mark into being a friend rather than a teacher. Boundaries could also be constraints of your teaching job, for example, the amount of paperwork you need to complete or lack of funding or resources. Other professionals with whom you may need to liaise with are other professionals. These could be other teachers, support workers, administration staff etc. You may also need to liaise with other people such as parents, guardians, inspectors and visitors. You should always remain professional when in contact with others and not overstep the boundary of your role. When you attend meetings or professional events you must act professionally at all times. Some students may have needs, barriers or challenges to learning that may affect their attendance or achievements. Knowing the boundaries of the teacher’s role is essential to an effective learning environment. The interests of the learner is most important and as a teacher we would like to help but are we really the most effective person for the learner to consult. The Behaviour Code 3 of the IfL Code of Professional Practice states: â€Å"Members shall take reasonable care to ensure the safety and welfare of learners and comply with relevant statutory provisions to support their wellbeing and development. † Your students may trust you and tell you something confidential, however you may need to pass this information on to more experienced people, particularly if your student is vulnerable and or in need of expert help. You may encounter students with varying degrees of needs, therefore you should remain impartial but sensitive. Although you may think you can deal with some of these needs it may be better to seek help or advice or refer your student to someone who can help. You should always refer your students to an appropriate specialist or agency if you can’t deal with their needs. Never feel you have to solve your student’s problems yourself and do not get personally involved. You could find out what is available internally within the organisation or where you can refer them externally. Records must be maintained, not only to support the teaching and learning process but also for inspectors, auditor’s verifiers and external quality assurers. The information contained in records helps to measure learning and the effectiveness and appropriateness of the programme overall. Information such as attendance, progress or achievement could be shared with colleagues. If accurate records are not maintained your student’s progress could become unstructured and their achievements may not be documented. Records must be up to date, accurate and legible. Records can be useful for your organisation for accidents, appeals, equal opportunities and funding purposes. Records should be kept confidential and secure at you organisation. The Data Protection Act 2003 is mandatory for all organisations that hold data. As a teacher you must work within the boundaries of the law and professional values. There are many laws, directives and professional ethics which are updated often. The main Acts and rules which we should refer to are, Health and Safety at work Act 1974 – which states that everyone has a responsibility for the safety of themselves and others. Therefore rules must be followed and safe practices adhered to. The Management of Health and Safety at Work Regulations 1999 – this legislation seeks to prevent unsafe practices and minimise risk, e. g fire and emergency procedures, first aid at work and safe handling practices. Risk Assessment – All activities have an element of risk, it is the teacher’s responsibility to assess the level of the risk and establish practices to minimise risk and record such activities. Child Protection Guidelines – Eg Crb checks (criminal record bureau). Keeping records is a fundamental part of the teacher’s role, this can be kept on paper or electronically. The documents are required for, auditing purposes, information gathering, Quality assurance systems, health and safety management and financial accountability. Although paperwork is time consuming it must be completed regularly and accurately. Other departments may need to refer to your paperwork, claim funding or allocate appropriate support for learners. Communication is the key to encouraging student motivation and respect, managing behaviour and disruption and becoming a successful teacher. It should always be appropriate and effective and to the level of your students. If there is a disruption you need to handle this professionally to minimise any effect it may have on teaching and learning. This behaviour must be addressed immediately and not ignored. Good behaviour and motivation can be maintained by keeping sessions active and teaching your subject in an interesting and challenging way. Behaviour patterns could highlight the need for additional support as disruption could be a way of asking for help. You should lead by example and always be polite, show respect and say please and thank you, this will help encourage this respectful behaviour in your students. Within the learning environment you should also promote respect between students by encouraging trust, honesty, politeness and consideration.

Sunday, July 21, 2019

The Virtual Team Leadership Management Essay

The Virtual Team Leadership Management Essay This review of research examines the process of leadership, Types of Leadership, Functions of leadership, Conflict models, Leadership performance, effectiveness of leader, Leadership outcomes, Self-management in Virtual teams, working skills, Building trust and cooperation through technology adoptions in Virtual teams. Based on the review of the literature and research many hypotheses were proposed regarding the functions of leaders in virtual teams to manage, reduce the conflict and to motivate team members for sustained outcome. Introduction In the discussion of large companies and organizations out sourcing and branching out their teams typical to reach the goals, productivity and consumer satisfaction. To manage organizations turn over throughout all the braches is impossible which have different people working on same task from different places with different timelines and schedules. So, leading these teams need special requirements and skills apart from general organizational behavior. This study concentrates from both leader and team perspective to resolve conflicts and increase teams performance. The use of virtual teams is common now-a-days and more than half of the professional employees are believed to work or already have worked on virtual teams during their career (Martins, 2004; as cited in Wakefield, Leidner, Garrison, 2008). These virtual teams were dispersed geographically and culturally in order help the organization with round the clock work and to allow efficient employees from all over the world. Thes e virtual teams may be used as RD, customer service, etc. Since the virtual teams have great diversity than collocated teams these virtual teams tend to have more conflict within the team. This literature review will briefly describes the challenges faced by virtual teams, types of conflicts involved in the teams, The types of leadership procedures followed by the team leaders in order to reduce team conflict and gain trust, confidence and manage motivation in the team members. This review also deals with effects and causes of the performance and outcomes of the leadership practices. Literature General Idea and Surface Findings The idea of Virtual team Leadership centers it attention over managing the teams, Reducing conflicts, Building trust, cooperation with in the team so that it can perform better and achieve more outcome. In acquired literature researchers concluded to different types of hypotheses which yields the required outcome from the team. The teams mutual awareness can be disrupted by removing the common factors like location , culture between the team members (Cramton, 2001). The electronic interactions among teams members that may be misunderstood and it is not surprise that team conflict is pressing problem in virtual teams (Armstrong Cole, 2002 Hinds Mortensen, 2005). The studies found many type of leadership skills and approach towards team conflict to increase the trust and motivation between team members. Virtual projects often include collaboration of multiple organizations or employee-client relations through which leaders lost ability to influence the workers and hence use of info rmation and communication tools to regain their lost influence for achieving better performance from the team. In some situations for virtual teams will see emergent leadership skill where the active team members will lead the teams according to the situation of the project or proposed work. There is different leadership behaviors proposed by various studies the main leadership skills exhibited by these team leaders will be transformational, transactional and participative behaviors. Some of the studies proposed the success of the team is not only due to a teams efforts but it is collective individual influence the performance of team. The challenges of the virtual team settings can be overcome enhancing the leader ability which can be achieved by the change in management principles (Levasseur, R. E, 2012). Leadership in Virtual Teams Virtual team is a group of individuals who are geographically dispersed, cross functional and they work on highly interdependent and collaborative tasks. For leading these virtual teams will need special leadership skills and practices, the authors like Rosen, Furst, Blackburn did intense research and found nearly six types of leadership practiced performed by virtual team leaders, those can elaborated mainly as establishing and maintaining trust through use of communication technology, ensuring distributed diversity, managing working life cycle, monitoring teams progress, enhanced visibility, enabling virtual team members to benefit from collaborated team work (Rosen, Furst, Blackburn, 2006 as cited in Malhotra, Majchrzak, Rosen, 2007). For me leading virtual teams requires all the leadership and project management skills. The communication through electronically and in person is not same, because the authors stated that the Synchronizing efforts of geographically, culturally and technically diverse team does not happen magically and they stated that its hard to motivate and influence people electronically (Rosen, Furst, Blackburn, 2006; as cited in Malhotra, Majchrzak, Rosen, 2007). Challenges faced by Virtual Teams The virtual teams have different and greater challenges than the traditional workplace environment, The working lines will cross over geographic locations, boundries, cultures, networks and alliances. Since the virtual teams are very diverse, they have very unique set of problem rather than collocated teams. The virtual teams face the issues of trust, communication, goal alignment, shared purpose, skills, resource availability and role clarity (ONeill, Lewis, Hambley, 2008). Virtual team has to overcome the following external and internal challenges. External factors are outside the control of a virtual team and the team has to find a way to manage them for example, like distance, time and technology. Internal factors are those will be within the control of a virtual team, the team can directly influenced or interact with these factors like culture, trust, communication, relationship and leadership (Friedrich, Bleimann, Stengel, Walsh, 2011). The Leadership is the key for any virtual organization setting, the right competencies, attributes, trust and rapport, and management of virtual workers and teams. Elective leadership is the key factor that influences success in a virtual organization. The Maintenance of cultural identity, brand of employment and employee-manager satisfaction requires consistent and regular communication (ONeill, Lewis, Hambley, 2008). Leadership skills are necessary for virtual work. According to ONeill, Lewis, Hambley,(2008) generally leadership included in virtual teams a strongly focuses on relationships, emotional intelligence, a track record and innovation, a focus on process and outcome, and the ability to give positive and constructive feedback. In the virtual organizations, the role of leaders tends to shift from one of controller to one of coordinator or coach and it is necessary for organizations to promote trust and working relationships (ONeill, Lewis, Hambley, 2008). Diversified Leadership Roles in Virtual Teams According to Chen, Yang, Tsou (2008) the diversified leadership roles influences both leadership effectiveness and team trust. There is some factors influence the teams effectiveness they are team trust, propensity, leadership effectiveness. The researchers also found that the trust mediates the relationship between both leader and team effectiveness. Synchronous ICT ( Information and Communication Technology) tools can be different in terms of social presence and information richness and text, audio- and video-conferencing systems are classified under these tools. From e-mails, discussion forms, and bulletin boards, to workflow, scheduling and other project management applications the ICT tools vary in wide ranges. The success of the virtual teams is clear purpose, goals always should be measurable, appropriate number of individual in the team, establishment of guidelines, communication, decision making and processes. The behavioral complexity theory clearly stressed on importance of leader in improving their team effectiveness by their diversified leadership roles (Kayworth Leidner, 2002; as cited in Chen, Yang, Tsou2008). The roles of leadership are categorized in to three types they are, interpersonal contact, information processing and decision making. The type of challenges that such as ICT-enabled communications, cross-cultural communications, global logistical design, technological complexity are more prevalent in the virtual teams. Diversified leadership roles, leadership effectiveness, and propensity to trust all positively influence team trust, in turn will contributes to two types of indicators of team effectiveness, performance and satisfaction (Chen, Yang, Tsou, 2008). Building Trust and Cooperation Project managers are the key people for making their teams successful. When the group was set virtually they go to face to face meeting using communication technology, but these meeting will affect both cost and time for travel during the project (PMI 2004). The researchers had a doubt in mind that weather effective management of information and communication technology offer VT leaders to regain the lost control over influence and performance over their virtual or not. Here the researchers proposed research model to find out how technology adaption will relate to the building trust and cooperation in virtual teams. The descriptive findings of study suggests that it is important to adopt to the new technology frequently, According to Thomas Bostrom (2008) The leaders failed to recognize technology adaptation although they recognized inherent tradeoff . Information and communication technologies usage failures will have a domino effect on productivity (Thomas Bostrom, 2008) this mea ns if the leaders fails to influence the team members and lost control over management power the whole team mechanism will lose its balance. Hence leaders can affect the teams outcomes by managing adaptions of their team information and communication technology. Project managers doing virtual projects must look at the big picture and not micromanage, (Fung, 2005: as cited in Jedd, 2006). Leader of virtual team should ensure standards are met and they should intervene with the teams activity when there is a problem, like noncompliance of standards. They get to know the each and every team member and learn how to motivate them and communication preferences. It is suggestive that the people are happier when they left alone to do their work and team empowerment was positively related to process improvement and customer satisfaction vice versa. The project leaders first they should understand clearly about the project and its objectives they are working on. After that they have to determine the essential skills required for the projects to select the subordinates. Trust is developed through guidance, not by micromanaging (Jedd, 2006) Leadership in Self-Managed Virtual Teams In most of the organizations virtual teams are typically project based with a limited time of life span and little deliverables. These teams are self-managed and do not have any designated leader to lead those teams (Yukl 1998; as cited Carte, Chidambaram, Becker, 2006). In this electronic context, might be better viewed as a collective effort distributed among team members characterized by the sharing and rotating of leadership roles (Zigurs 2003; Avolio 1999; as cited in Carte, Chidambaram, Becker, 2006). Although teams typically do not have any leader assigned these teams will have external supervision. Within such teams we can find diverse qualities of leadership behaviors exhibited by team members. The study was conducted on 22 virtual teams which had under graduate students of three university, this experiments had diffusion threat and time threat to external validity. Because of the communication exchanges among high performance teams characterized by high level of directive leadership and the behaviors exhibited among the teams mate during leaders were not persistence in accordance of time. For me this research gives a better idea that, the Article focused more on identifying emergent leadership behavior. It found that leadership behavior was strongly associates with performance of these self managed teams. Author suggests that shared monitoring and concentrated producing behaviors were more likely to exhibit by high performing teams. Subordinates exhibit the leadership behaviors early in teams life which are more predictive of success than those exhibited later during the process of emergent. The two likely bi products of the shared commitment to high quality teams outcomes are better relational development and greater trust among team members (Carte, Chidambaram, Becker, 2006). In order to ensure the self managed teams are more successful both individual and collective leadership behaviors plays major role. Model of Conflict, Leadership, and Performance in Virtual Teams Virtual teams are common in large organizations now-a-days and more professional employees are believed to work or already worked on virtual teams during their career. These virtual teams were dispersed geographically and culturally in order to facilitate the organization with round the clock work and to allow qualified professionals from all over the world. These virtual teams may be used as RD, customer service, etc. Since the virtual teams have great diversity than collocated teams these virtual teams tend to have more conflict within the team. This study mainly concentrates on the model of conflict, Leadership and the performance of virtual teams with conflict. The leaders are subjected to Quinns (1984) model of leadership and evaluate their performance with respect to conflict solving skills. The data for this study was collected from the virtual team members employed by a major U.S telecommunication corporation and virtual team members representing five firms in Korea. The firms and their location were chosen based on researchers personal contacts. The test measurements was based on hypotheses of different models like The monitor role and task conflict, Use of technology mediated communication, leadership role and team conflicts, Coordinator role and process conflict, Mentor role and relational conflict, Facilitator role and form of conflict and leadership roles and leader effectiveness, Leader effectiveness and team performance. All the teams are subjected to participate in electronic communications likes emails, group discussions, messaging, and video conference. The teams leaders will virtually guide the teams to resolve the conflicts between the team members. This research is motivated by interest in understanding how teams leaders can be effectively manage the conflicts with in virtual teams. Factors such as cultural diversity, geographical dispersion, few face to face meeting, increased complexity gave the momentum to virtual teams and it is critical to identify the factors contribute to virtual teams success. The leaders involving with more transformational, directive and participative behaviors of leadership approach had the greater team success. The internal leadership roles will improve in managing the teams conflict and leadership with these traits will be a better leader and the team will perform well in virtual environment. Transformational and Transactional Leaders Ruggieri, 2009 stated that the effects of transactional and transformational leadership on groups in which people interact in a virtual manner were analyzed and specifically the level of satisfaction and perception of the style adopted were evaluated. Most of the leaders who conducts transactional leadership will perceive the relationship as an exchange process between leader and follower (Bass Avolio, 1993; as cited in Ruggieri, 2009). Namely there are four principle factors that are categorized under transformational leadership: charisma, inspirational motivation, intellectual stimulation, and individualized consideration (Bass Avolio, 1993; as cited in Ruggieri, 2009). The results suggest that the both transformational and transactional leadership perceived equally positive figures, Transformational leaders are intelligent and sensitive in many aspects of the leadership roles. Some of the leaders are oriented more towards the developing the relations of the subordinates rather than focusing on the goal of the team, these are known as charismatic leaders. They concentrate more on future and development of the workgroup. Since these leaders are involve in developing the personal relations and future minded they tend to induce more positive attitude in subordinates and motivates them to goal achievement. Apart from being intelligent these leaders are stuffed with more creativity and originality. On the other hand, some of the leaders are more tasks oriented rather than focusing on building relations; they are self esteemed and authentic about the job definition (Ruggieri, 2009). There are almost similar negative adjective coming to these two types of leaders. The Multilevel regression analyses indicated that leaders mode of care reasoning was more positively related to follower reports of transformational leadership but not transactional leadership (Simola, Barling, Turner, N. 2012). The transformational approach had many dimensions of the leadership process. Generally, the process involves initiating, developing and carrying out changes in organization. Transformational leadership includes nourishing and empowering followers. Since the transformational leaders tend to show charismatic behaviors, these leaders can become role models to their followers. Transformational leaders encourage others and celebrate their accomplishments ( Simola, Barling, Turner, N. 2012). By the end transformational leadership induces positive attitude in minds of followers making them feeling better overall and increase their contributions for achieving common goals. The transformational leadership is more efficient than the other type of leaderships due to its authentic factors like motivation and trust, where other types of leadership will have some sort of inconsistency and trouble maintaining the relations with the subordinates. The Effects of Leadership Style and Communication Medium The authors explained the process briefly with their outcomes and effects on the subordinates in the teams. Actually leaders leading the teams virtually by using communication technology as a medium where the subordinates are geographically isolated. The purpose of the study is to evaluate the leadership and sort out the best possible approaches of the leaders to achieve success for the teams; this may include vast variety of approaches. Since all the teams are handled virtually the communication between the team members will be in different kinds like text messaging, emails, video conference, tele conference , discussion and many more (Laura, Thomas, Theresa. 2007). This study gives a better idea how the leaders are approaching the team members and type of interactions using by them to get the job done. Study was the conducted with 30 graduate and under graduate students from the department of psychology acting as participants in six experimental conditions. Purpose of this study to evaluate the leaders by conducting experiments in all possible conditions and ensure that all the leaders are successful with the teams and typically time taken to complete the task on individual basis and as a team According to my opinion the success of the team depends up on the type of style leader is using on the team mates and their interaction, since all the communication is virtual there are lot of constrains taken in to consideration like time, schedules, cultural and thought barriers, technical issues and every aspect will affect the teams performance (Laura, Thomas, Theresa. 2007). Conclusion Finally, leading virtual teams requires all of the leadership and project management skills. The communication through electronically and in person is not same, Behavior of the emerging leader is associated to the performance of the self managed virtual team. Leaders can affect the teams outcomes by managing adaptions of their team information and communication technology. The two likely bi products of the shared commitment to high quality teams outcomes are better relational development and greater trust among team members (Carte, Chidambaram, Becker, 2006). In order to ensure the self Transformational leaders are intelligent and sensitive in many aspects of the leadership roles (Ruggieri, 2009). Leading virtual teams requires all the leadership and project management skills. The communication through electronically and in person is not same, because the authors like Malhotra, Majchrzak, Rosen, 2007 stated that the Synchronizing efforts of geographically, culturally and technicall y diverse team does not happen magically and they stated that its hard to motivate and influence people electronically. According to my opinion the success of the team depends up on the type of style leader is using on the team mates and their interaction. The change in management principles can enhance the leaders ability to overcome challenges that virtual teams present (Levasseur, 2012). Hopefully, as a result, leaders everywhere will better understand what to do to enhance the performance of their virtual teams. The internal leadership roles will improve in managing the teams conflict and leadership with these traits will be a better leader and the team will perform well in virtual environment.

The Chocolate Market In India

The Chocolate Market In India This is a brief report regarding Cadburys organization covering all its segments in the market. It starts with an introduction about chocolate market in India followed by a brief about Cadburys establishment in India. It also gives a clear picture about all the brands of Cadbury India. This report also includes the PEST analysis, Porters 5 Forces Model and the SWOT analysis which shows an internal architecture of the working of the Cadburys business. It gives a brief detail about the issues that the company would face for starting a new store in Mumbai and its implementation respectively. 2. INTRODUCTION: 2.1. The chocolate market in India: In India chocolate consumption was very low in the early 90s but as the decade advanced the consumption drastically increased. The late 90s witnessed a good chocolate market condition. The chocolate market in India is dominated by two multinational companies Cadbury and Nestle. The national companies Amul and Campco are other candidates in this race. Cadbury holds more than 70% of the total share of the market. Nestle has emerged by holding almost 20% of the total share. Apart from chocolate segment, there is also a big confectionery segment which is flooded by companies like Parrys, Ravalgaon, Candico and Nutrine. All these are leading national players. The multinational companies like the Cadbury, Nestle and Perfetti are the new entrants in the sugar confectionery market. (Management paradise) There are several others which have a minor share in these two segments. According to statistics, the chocolate consumption in India is extremely low. If per capita consumption is considere d, it comes to only 160gms in the urban areas. This amount is very low compared to the developed countries where the per capita consumption is more than 8-10kg. Observing this fact it would not be appropriate to consider the rural areas of India as it will be extremely low. This low consumption is owing to the notion behind consuming chocolates. Indians eat chocolates as indulgence and not as snack food. The major target population is the children. India has witnessed a slow growth rate of about 10% pa from the 70s to the 80s. But as the century advanced the market stagnated. This was the time when Cadbury launched its product- Dairy Milk as an anytime product rather than an occasional luxury. All the advertisements of Dairy Milk paid a full attention to adults and not children. And this proved to be the major breakthrough for Cadbury as it tried to break the conventional ideas of the Indians about chocolate. One of the oldest products of Cadbury which is still going strong is the C adburys Five Star which was launched in the year 1968 in India. Cadburys Five Star is the most resistant chocolate to temperature and hence it is widely distributed all across the country. In early 90s, the Cocoa prices became high due to which the manufacturers were forced to raise their product prices. But as the new variety of chocolate was launched the wafer and the chocolate variety with the brand name Perk, the volume grew significantly. In the late 90s new players like Nestle also introduced these wafer chocolates with the name Kit Kat resulting into the growth of the market. (Management paradise) 2.2 Cadbury in India: Cadbury in India began its operations in the year 1948. After 60 years of existence, it has got five company-owned manufacturing facilities at Thane, Induri (Pune) and Malanpur (Gwalior), Bangalore and Baddi (Himachal Pradesh) and 4 sales offices (New Delhi, Mumbai, Kolkata and Chennai). The corporate office is in Mumbai. There are 4 major segments under which the Cadbury operates Chocolate Confectionery, Milk Food Drinks, and Candy and Gum category. Cadbury has maintained its undisputed leadership in the chocolate confectionery segment enjoying over 70% of the total market share. Cadburys Dairy Milk is considered as the Gold Standard for chocolates in India. Cadbury India Ltd. is a subsidiary of the Cadbury Schweppes and employs over 2000 people across the country. Since 1965 Cadbury has pioneered the Cocoa cultivation in India in association with the Kerala Agricultural University. The research on Cocoa has resulted in numerous releases of clones and hybrids improving the cocoa yield. Cadbury has formed a separate Cocoa team which visits the farmers, conducts seminars and advises them on cocoa cultivation. Hardly surprising then that the Cocoa tree is called the Cadbury tree! Cadburys India Ltd has achieved great success due to its global and local management processes combined with unique customized business models. Along with these Cadburys has improvised their techniques of manufacturing leading to huge amount of cost savings. (Cadbury India) 2.3 Cadbury and premium segment in India: Currently Cadbury has various brands like Cadbury Dairy Milk, 5 Star, Perk, Eclairs and Celebrations. And now Cadbury India has launched a premium segment Cadbury Bournville Fine Dark Chocolate. With this move, the company aims to launch a new category of dark chocolates in India. Dark Chocolate is growing at a rate of 13% globally. But India is still at nascent stage. There is less than 25% awareness amongst the young age segment. Thus, its almost like a category creation with this launch. Since this is a new category, a lot of sampling will be required in terms of marketing. Besides traditional media campaign, there will be below-the-line activities. (Media newsline) The launch of Bournville Fine Dark Chocolate in India is timely, as it will cater to the evolving consumer preferences and serve as a treat for consumers looking for a moment of sheer indulgence. It contains 44% cocoa from the worlds finest Ghana beans and an ever so smooth texture, each little chunk is dark and undeniably good. The chocolate is available in four variants: rich cocoa, hazelnut, almond and raisin and nut and plans to target, 20-30 age bracket. Dark Chocolate acts as a mood-booster; by boosting serotonin and endorphin levels that generate the feel-good factor. This more than a perfect bar of dark chocolate turns the simple act of eating it into a form of art. It demands a certain ritual, where, in a way, each of its steps offers a tribute to every stage of your journey. Made from the finest ingredients, each individually presented Bournville Fine Dark Chocolate is an irresistible in-the-mouth delight specially created to savour the Indian palate. (Campaign India) 3. Situational: 3.1 PEST analysis of the Chocolate Segment in India: Growth and progress of a company depends upon multifarious factors which are known to have direct and apparent effects on the overall target and functioning of that company. For a gargantuan corporation like the Cadburys, it is very important to keep an eye out for the butterfly effects of the political, social, economical, technological and environmental factors. Any changes in the laws or regulations, especially concerning international trade and food labeling could greatly affect the chocolate industry. Awareness of the Food Safety Act will help the chocolate industry for sustaining in the ever growing market. The chocolate manufacturers need to make sure that none of the companies are breaking laws regarding production. For example, employing children or paying under minimum wage. Otherwise, scandals and lawsuits would greatly hurt their reputation. Inspite of the economy being relatively down at the moment, it is observed that the chocolate industry has not been affected much. A s a result it would support the launch of a new chocolate product or a new store. High consumer spending and low interest rates also encourage a new product. Confectionary market is growing at a very high rate and there are still many uncovered segments that require appropriate strategic approaches. Many people are trying to eat healthy and cut down on confectionary goods and soft drinks due to the current skinny is beautiful trend. Public opinion of chocolates is very high, so no major concerns are there to stop consumers from buying their products. Production is high due to advanced technologies and well equipped factories which enables high quality mass production. Medias such as the internet, television and the radio enable large amount of cheap advertisement. Internet is a good place to sell goods, even confectionary ones. Provides a new consumer group with access to Cadbury and allows even larger sales due to a larger overall consumer group. (Business studies) 3.2. Porters 5 Forces Model: Porters Five Force Analysis of Cadbury provides a deep insight into the various aspects which influence the companys structure and growth. The constant change in the market structure, shares and prices, due to the emergence of new chocolate manufacturers, demonstrates a threat for the existing chocolate and confectionery companies like the Perfetti, Parle, Ravalgaon, Nutrine Parrys, etc. But for a giant like Cadbury such threats are of no substantial value since it is such a big and reputed company. In fact Cadbury itself becomes an exceedingly bigger threat for the upcoming companies. Thus there is no question of rising competition and dispersion of the customers across all these new manufacturers. Therefore this factor does not significantly affect the total turnover of Cadbury. Recent reports of US chocolate major Hershey entering the Indian market is not worrying the company because a lot of home work in terms of knowing the Indian consumers, brand building and wide distribution network needs to be done by it. At the same time, the rivals should never be taken for granted as this is an evergreen sector with ample profit margins and with potential initial investments and appropriate market analysis any emerging company can spread its wings to become a huge success. (Myiris) Another threat which could possibly affect sales of the Cadbury is the threat of substitute products or services. Now, if the general eating habits of the consumers are taken into consideration, substitutes would definitely point out at the sweets dominantly omnipresent in the Indian market. Festive seasons witness a big sale in both sweets and chocolates. Advertising and a strong market analysis during such peak periods helps a company in making profits. It should be noticed that even cookies, carob confections, ice creams and the other bakery products like cakes and pastries present themselves as a good substitute for chocolates. In todays health conscious world fruits and other natural products are rising up to become a substitute for chocolates. (Good housekeeping) Another important force is the Bargaining power of supplier. It is the pressure that the suppliers can impose on sources for inputs that are needed in order to provide goods or services. Supplier bargaining power is likely to be high when, the market is dominated by a few large suppliers, the switching costs from one supplier to another are high, threat of forward integration by suppliers and the buying industry has low barriers to entry. Cadbury seeks high quality, great value and excellent service from all of its suppliers. Hence, it has formed an Ethical Sourcing Program which is a fundamental element in ensuring that the standards are met at every step in the supply chain. Also, Cadbury is developing a Supplier Diversity Program to enhance its supplier base and ensure that it reflects the markets they serve. Cadbury itself selects such suppliers who deliver the best overall value; value that consists of competitive pricing, technological foresight, customer service excellence an d the ongoing achievement of its supply chain and material standards. (C.S-supplier) Some what similar to the above would be another force which is Bargaining power of the buyers. Customers bargaining powers are likely to be high when they buy in large volumes, when they have knowledge about the production cost and most importantly when there are other potentially competitive companies selling the same type of product at reasonable costs. Cadbury faces tough challenge in this aspect as the customers are very well aware of all the above factors. Cadbury has thus designed the overall strategy to maintain its market dominance along with targeting the impulse buyers. (Hinduonnet) The most important force amongst all the Porters 5 forces is the Rivalry among existing firms. Cadbury currently faces tough competition from the international giants like the Nestle and Hersheys and national giants like the Amul and Campco. The company profit is inversely proportional to the intensity of rivalry. But it is observed that Cadbury has always welcomed strong competition (like that from Nestle from past 7-8 years). Cadbury believes that strong competition increases the market pie. This confidence is very well reflected from that fact that, despite Nestle launching its famous Kit Kat brand, Cadbury India has maintained its market share. 3.3. S.W.O.T Analysis: Based on the above introduction to Cadbury, the Porters Five Forces and PEST analysis a new SWOT analysis can be charted out. It is observed from the following analysis that Cadbury holds a bright future provided they fill in for the loop holes existing in their system. Cadbury being a reputed company has its brand name as one of its biggest strengths. It has been present for over 50 years even before competition could peep-in. Due to its presence for so many years people tend to associate chocolate with Cadbury. It is almost as if Cadbury is synonymous with generic category chocolate. Cadbury Schweppes is a very profitable organization, generating revenue in billions. The company recorded revenues of  £7,157 million during the fiscal year ended December 2005, an increase of 6.2% over 2004. Cadbury India Ltd is supported by its parent company, Cadbury Schweppes. A large range of products like chocolates, beverages, malted foods etc. are manufactured by Cadbury. These products are reasonably priced to suit different economic consumer categories. Celebrity endorsements have increased sales and also added glitter to the brand name. Cadbury India has the biggest market share at 60 per cent while Nestle is the second largest at 25 per cent. Amul holds the rest. In spite of innovation in the chocolate segment, their basic chocolate, Dairy Milk, still seems to remain the all time favorite of most people. The scenario of worms being found in Cadbury chocolates lead to a temporary decline in sales. Also Cadbury offers a limited variety of products as opposed to other leading competitive brands, e.g. Amul and Nestle that offer an array of products like biscuits, dairy products, etc. One of the major raw material i.e. Cocoa has to be imported leading to bunched imports and higher inventory. Also majority of markets in India are not Air conditioned and hence cannot store chocolates at least during hot summers, which limits the market access. As Cadbury has established i tself very well in the Indian market, it can now narrow down to some popular products and can bring down its own individual Cadburys store. It has capabilities to increase the range of products manufactured. The company can easily venture into new segments individually or jointly. Another very important opportunity that can be observed is the introduction of foreign products in India. The company can focus on targeting urban areas and developing sectors by working on availability and affordability. As observed in the Porters 5 forces, the company aims at bringing efficiency in logistics and distribution. This can very well be achieved by using information technology. Cadbury can also focus on gaining profits through chewing gum market in India. As Cadbury has already faced a worm scandal, its reputation has been put at stake by the competitors trying to exploit this situation. Also as earlier observed in Porters five forces, Cadbury faces a serious threat in the confectionery segmen t from companies like Amul, Nestle, etc. As Cadbury produces chocolates and a few related products, effective management of all the areas proves to be difficult at times. Trends of purchase may change with the ever-changing taste preference of consumers. Changing restrictions and rules from Government quality control boards may result in pressure on the production of the company cost increase. Also, Cadbury is exposed to rise in the cost of cocoa beans, dairy products and other vital ingredients. 4. Issues identification: After going through the important aspects of Cadburys, what issues I have come through are that Cadburys has a strong market position and is a major player in confectionary and chocolate industry. It serves in all segments like the chocolate confectionary, bars, candy, gums, milk food drinks and premium segment. Cadburys have a great brand name and it is well established from many years. Cadbury India has the biggest market share at 60 percent and it is expected to increase year by year. Also, due to its presence for so many years, people have started to associate chocolate with Cadbury which is a great advantage and achievement. They have a good rivalry with the existing companies and it doesnt bother much because of the goodwill created. As all these points shows how well established the company is in India, I think of recommending them to launch an individual Cadbury store where in all the products of different segments will be there in that store. And the brands which are not in India, I think of launching those brands with this store. There are already successful stores like Candies, Fantasie and Birdies in India and launching this would bring a tough competition in this new market sector. 5. Implementation: I believe that the stores should come up in Mumbai city because it is a metropolitan city and it is really a fine area to look out for potential customers. The stores should be located at places in Mumbai which are Chattrapati Shivaji Terminus, Bandra and Vashi. I think that these places are densely populated and the crowd is very happening. These places are also the hubs because many people from different cities prefer to go to these places for work, spending leisure time and to meet people. Chattrapati Terminus is located in South Mumbai. It is a market area; where millions of people go to and fro daily and therefore it would be easy to target the customers coming there for work and who stay there. It is also very close to Nariman point, Colaba and Marine drive and it would be easy to grab the attention of people coming from such extreme end of the city. Now about Bandra, it falls in the suburban side of Mumbai and it has a large multipurpose population. Bandra is also known for be ing the favourite shopping spot in the entire Mumbai. People go there for their daily work and also a huge amount of population resides there. So it is a nice place for the Cadbury store to flourish. Vashi is a huge market residential place as well as a commercial township in the city of Navi Mumbai. It is the prime locality in New Mumbai. The store must be located in any malls such as In-orbit, Centre one, Raghuleela or Palm Beach Galleria as many people visit these malls on a daily basis mainly for shopping and for fun. Bringing Cadburys store would serve as a competition for the retail stores such as Birdies and Croissant which are already in these malls. So these places come to my mind when I think about launching the store. 6. Conclusion: The Indian Chocolate Industry is a unique mix with extreme consumption patterns, attitudes, beliefs, income level and spending. Understanding the consumer demands and maintaining the quality will be essential. Pricing is the key for Cadburys to make their product reach to every consumer houses. Right pricing will make or break the product Success. Theres also an immense scope for growth of chocolate industry in India, geographically as well as in the product offering. So I think that bringing a store would bring prosperity and increase the sales of Cadburys as a whole again resulting in the goodwill of the company.